AdamFoodCamAtiny Studio

MELBOURNE / HOSPITALITY

Content review

CLIENT CASE / ADAMFOODCAM

1915 Lanzhou Beef Noodles

the story behind the frame

Made by hand.

Chopsticks lifting noodles from a patterned bowl against a red booth.
1915 Lanzhou Beef NoodlesFood & hospitality photography

Made by hand.

The place

1915 Lanzhou Beef Noodles centres its identity on the hand-pulled noodle traditions of Lanzhou. Its Melbourne offering brings together beef soup, noodles made to order and the familiar accompaniments of radish, chilli and fresh greens. The bowl places noodle-making at the heart of the experience, with the preparation of each strand forming an essential part of the restaurant's story. Across its presentation, the brand connects a recognisable Chinese regional dish with a contemporary dining setting. Beef, broth and handmade noodles provide a clear focus, supported by the colour and contrast of the garnishes.

Through the lens

Lifted noodles open the story. The photographs then move through handwork, finishing details, dining rooms and the street outside. Colour and black-and-white frames give different attention to the gestures behind the bowl.

The photographs

The 1915 Lanzhou Beef Noodles sign beneath the arch of the former Burwood Post Office.
Customers and staff seen through a restaurant window beneath illuminated menu screens.
Patterned pendant lights glowing above red shelving inside the restaurant.
The red-brick former Burwood Post Office building with a 1915 Lanzhou entrance below.
People walking past a 1915 Lanzhou Beef Noodles storefront.
Diners seen through an interior opening below a 19.15 sign.
A patterned bowl of food and vegetables beside soup and eggs on a striped table.
A patterned bowl filled with food and vegetables beside a small bowl of eggs.
A cook stretching strands of noodle dough between both hands.
A black-and-white photograph of a cook stretching dough at the counter.
Long strands of noodle dough arcing between a cook's hands.
A black-and-white view of a cook stretching long strands of noodle dough.
A ladle of red sauce being poured into a patterned bowl held by a cook.
A cook lifting long strands of noodle dough above a floured metal worktop.
A meal arranged on a small table beside a red restaurant booth.
A cook working beside a stack of bowls in a steaming kitchen.
A cook holding stretched dough behind the restaurant window.
Warm light falling across a bamboo-patterned interior wall.
A cook at work behind a window with reflections from the restaurant.

Brand background: Emporium Melbourne · 1915 Lanzhou. Photography by AdamFoodCam.

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