CLIENT CASE / ADAMFOODCAM

Fortune Alley

the story behind the frame

Food with a colourful identity.

People gathered outside the Fortune Alley storefront under dappled tree shadows.
Fortune AlleyFood photography

Food with a colourful identity.

The place

Fortune Alley pairs Chinese cooking with a flexible, everyday meal format. Its offering includes rice meals, noodles and dim sum, with mix-and-match meal boxes giving diners a choice of combinations. The brand operates in Melbourne and Sydney, bringing a range of Chinese dishes into a setting designed for both dining in and taking food away.

Through the lens

Red and yellow studio settings echo the colours of Fortune Alley's signage and takeaway packaging. Food arrangements, branded objects and documentary views of the counter show several sides of the same visual identity.

The photographs

Brand background: Fortune Alley · Official website. Photography by AdamFoodCam.