AdamFoodCamAtiny Studio

MELBOURNE / HOSPITALITY

Content review

CLIENT CASE / ADAMFOODCAM

TSUJIRI

the story behind the frame

Tea, after dark.

A person carrying an oversized green soft-serve cone prop outside TSUJIRI at night.
TSUJIRIFood & hospitality photography

Tea, after dark.

The place

TSUJIRI brings a Japanese tea heritage rooted in Uji, Kyoto, to a menu centred on matcha. The brand traces its beginnings to 1860, with green tea remaining the connecting thread across its drinks and desserts. In Melbourne, that focus appears in matcha beverages, soft serve, gelato and other sweet creations. A cup of tea and a swirl of soft serve offer different expressions of the same ingredient, placing matcha at the heart of the brand's identity. It is a meeting of Japanese tea tradition and contemporary dessert culture.

Through the lens

A night-time shopfront, the movement of a whisk, a pour of green tea. This selection follows TSUJIRI from its illuminated identity to the quieter details of preparing and serving a drink.

The photographs

The illuminated TSUJIRI entrance at night.
An overhead view of a green tea bowl and green sweets against a dark surface.
Green tea being poured into a clear cup of milk and ice.
A bamboo whisk resting in a bowl of bright green tea.
A layered green and white drink on a wooden counter at TSUJIRI.
A bright green drink in a TSUJIRI takeaway cup beneath warm shelf lighting.
A dark green iced drink in a TSUJIRI takeaway cup on a wooden counter.
A close view of the illuminated TSUJIRI sign above the entrance.
A hand whisking green tea beside a tea tin and green sweets on a wooden table.

Brand background: Melbourne Central · TSUJIRI. Photography by AdamFoodCam.

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